Jasper Dayton is the creative force behind BrandWorx Productions. A uniquely talented brand builder, Dayton specializes in logo design and corporate identity packages. Since 1999, this Madison native has assisted ad agencies, television stations, and marketing departments with graphics and animation. She particularly enjoys helping new companies get their first public image formed, that critical image that can make or break a new venture. She works with companies as diverse as the University of Wisconsin to one-person start-ups. Dayton believes that no matter what size a company is, consistent application of a corporate identity is absolutely critical for success. “Anything less than consistency spells confusion,” says Dayton. “All else being equal, a company with a strong, well-applied graphic identity will beat less well-identified competitors every time.” Her creative skills and inspiration are why BrandWorx Productions builds brands that work harder than you do.